NAB 2022

The 8K Association, the cross-industry group dedicated to promoting the growth of the 8K ecosystem, will be at NAB Show 2022 to demonstrate the evolving maturity of the 8K ecosystem. The organization will have a booth (W5237) in the Futures Park in the West Hall. In the booth will be two state-of-the-art demonstrations. Follow us on social at #8KNAB2022.

• 8K encoding in the cloud – MainConcept will showcase the power of HEVC and hybrid encoding of 8K content in the cloud. Using a remote AWS instance running MainConcept Live Encoder, the demo will illustrate how live cloud encoding impacts system resources while maintaining consistent framerate and bitrate.
• Seeing is Believing – Intel facilitated the encoding, packaging and distribution of live 8K content from the Tokyo Olympics. This demo will show some of this footage and provide details on the workflow used to distribute the content over the open Internet – even streaming to consumers 8K TVs in Brazil.