Predictions from Synamedia for 2023
According to this recent article, streaming technology provider Synamedia sees fan zones driving 8K adoption. “Whether you are watching a live event on a big screen outside the stadium or in a bar with others, you expect a premium experience and pin sharp quality. Fan zones are not just limited to popular sports – think Eurovision Song Contest and Last Night at the Proms with all those sequins and pomp in glorious detail. We first demonstrated live sports streaming in 8K with BT in early 2022 and, through our discussions with operators, we all have high expectations for the next 12-24 months.” Omdia sees a similar need – see an interview of Paul Gray.