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May 10, 2023

New Circana Report Reveals First Signs of an Upcoming TV Purchase Refresh Cycle

Circana (formerly IRI and the NPD group) published a report that points out that the age of installed TVs in the US is gradually increasing with the average age now being 5.2 years. The average TV is replaced in the US is 6.6 years old. TVs were replaced during the pandemic as buyers stayed at home. The researchers believe that this increasing age of sets will mean an uptick in the sale of TVs to ‘the normal replacement cycle’ will return and that will help the market to recover.

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