May 19, 2020

NAB Show Express – Panel Discussions on 8K Ecosystem

The 8K Association in combination with NAB Show Express (Register for free) and Broadcast Beat have produced two panel discussions to discuss the state of 8K. The two sessions are:

Tools and Strategies for Creating 8K Content

Organized by the 8K Association, this segment will discuss the value of capturing in resolutions beyond 4K – even for 4K and 2K distribution. RED, IMAX and Frame.io will provide the hardware and workflow point of view while DP Erik Messerschmidt will provide the cinematographer’s point of view.

WHEN: On Demand

WHERE: On Demand

OPEN TO: All Registered Attendees

Delivering 8K Content to Consumer Homes

Delivery of 8K content to consumers will take more bandwidth which is why a number of new codecs are in development. In this session, we will hear from experts on the state of development of distribution codecs like EVC, VVC and LCEVC. In addition, companies are working on ways to smartly encode 8K content into a 4K stream for smart upscaling by 8K TVs. This could provide an interesting alternative to native 8K streaming. The panel will discuss the technical issues along with the business fundamentals needed to see an 8K streaming service for consumers.