IMAX Brings Groundbreaking Technology Showcase to the 2023 NAB SHOW
IMAX bought SSIMWAVE, the company that specializes in measuring and analyzing video quality and this year the two companies are working together with their demonstrations at NAB 2023.
During NAB, executives from both organizations will give talks and in particular we spotted that the company is giving a talk on 8K codecs. The details are:
Next Generation Video Codecs for 8K, featuring SSIMWAVE CEO Abdul Rehman, on Monday, April 17 (2:40 – 3:20 PM) in the Connect Inspiration Theater, W3421A.
Other talks are:
- The promise of HDR for studios and realities of advanced HDR workflows for streamers, featuring SSIMWAVE CEO Dr. Abdul Rehman and VP Visual Solutions Lab at Samsung Research America Bill Mandel on Monday, April 17 (11:20 AM – 12:00 PM) in the Capitalize Inspiration Theater.
- Packaging and Distribution Strategies for Subscriber Engagement, featuring SSIMWAVE Chief Revenue Officer John Zelenka, on Monday, April 17 (11:30-12:30PM) in the West Hall Meeting Rooms, W219-W221.
- One-To-One Conversations with IMAX and SSIMWAVE executives, unveiling of the Stream Smart™ product that ensures the proper balance between streaming costs and subscriber satisfaction, and demonstrations of IMAX Enhanced at the IMAX/SSIMWAVE booth W1567.