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January 11, 2024

Hisense Boosts 8K Projection TV Performance at CES 2024

Hisense highlighted large TVs in its CES presentation. The company said that after introducing more large TVs in 2023, its sales of 85″ and above sets grew 18-fold. As well as large miniLED TVs up to 115″ (and with a lot of backlight dimming zones and high brightness), the firm highlighted its 8K laser projection TVs. The firm emphasized that consumers are looking for the best details, clarity and contrast in their sets. The firm has new dynamic light steering technology (based on technology developed by Barco) to get deeper blacks (by 50%) and up to 500% improvement in brightness. The company said that on screen brightness is 2,000 cd/m2 using the laser projectors.

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