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March 31, 2022

8K Association to Showcase 8K Demos at NAB Show 2022

March 31, 2022—Norwalk, CT—The 8K Association, the cross-industry group dedicated to promoting the growth of the 8K ecosystem, will be at NAB Show 2022 to demonstrate the evolving maturity of the 8K ecosystem. The organization will have a booth (W5237) in the Futures Park in the West Hall. In the booth will be three state-of-the-art demonstrations.

  • Benefits of 8K capture from the filmmaker’s perspective – a video created by the producer of the film MANK will showcase specific scenes from the movie to highlight the value of capturing at higher resolution. An audio voice over will clearly delineate what to look for in shots rendered at 8K vs. rendered at 4K.
  • 8K encoding in the cloud – MainConcept will showcase the power of HEVC and hybrid encoding of 8K content in the cloud. Using a remote AWS instance running MainConcept Live Encoder, the demo will illustrate how live cloud encoding impacts system resources while maintaining consistent framerate and bitrate.
  • Seeing is Believing – Intel facilitated the encoding, packaging and distribution of live 8K content from the Tokyo Olympics. This demo will show some of this footage and provide details on the workflow used to distribute the content over the open Internet – even streaming to consumers 8K TVs in Brazil.

The 8K Association will also describe their recent report detailing the state on 8K codecs, encoders and decoders for live production.

The Association is also undertaking several other projects later in 2022 to help advance the 8K ecosystem, including:

8K Demos at NAB Show 2022

To make an appointment with a subject matter expert and to see the demos at the show, please contact Marta Twardowska at marta@wolfpackcoms.com.

ABOUT THE 8K ASSOCIATION:

Established in January 2019, the 8K Association has grown to encompass a broad membership of leading companies that represent all parts of the 8K ecosystem. From 8K content creators and technology suppliers that enable 8K content creation to display semiconductor makers, panel manufacturers and the world’s biggest TV brands – 8KA member companies are at the forefront of delivering the most impressive images from lens to living room.

The organization’s mission is to grow appreciation and awareness of 8K products which will provide an even higher level of large screen entertainment. Our activities include development of performance and interface specifications, compliance logo programs, education, and coordination with 8K ecosystem developers to help build the 8K market. The 8K Association is composed of over 30 member companies who represent global leadership in consumer electronics, display manufacturing, ingredient technology providers as well as content and distribution.

The 8K Association site for industry professionals is available at: www.8KAssociation.com

Find 8K Association Certified products and learn about how 8K can be enjoyed at home at the 8K Association site for consumers: www.Discover8K.com

Companies interested in contacting the 8KA for additional information may reach us at: info@8KAssociation.com

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