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June 26, 2024

8K Association brings 8K Content Ecosystem Experts to CEDIA Expo Smart Stage Session

CEDIA Expo 2024 panel to feature comprehensive presentations by leading content production and distribution executives on the opportunities 8K affords the custom integrator community

New York, NY (June 26, 2024) – CEDIA Expo, the platform where residential technology integration, designers and construction professionals connect, learn and engage, announces an expanded partnership with the 8K Association as a supporting organization during CEDIA Expo 2024. This partnership aims to deliver relevant and insightful information on several 8K technology-related topics, including the significant role that 8K native, computer-generated, and upconverted content is destined to play in the future of home entertainment. 

Dedicated to educating, promoting and advancing the rapidly evolving 8K ecosystem, the 8K Association is committed to fostering industry-wide adoption of 8K content, products and services across various sectors, from content creation and production to distribution and consumer consumption. At CEDIA Expo 2024, the 8K Association will take center stage, engaging with integrators, manufacturers, distributors and buying groups on the growing importance of 8K within the custom installation industry. According to CE Pro, the custom installation community anticipated that nearly half (48.8%) of its growth in 2022 would be derived from audio and video-related applications and over 60% in 2023. As a result, 8K televisions, projectors and entertainment content present a key growth opportunity for the custom installation channel.

“We are excited to announce an expanded partnership with the 8K Association to elevate educational programming for attendees,” said Jason McGraw, CTS, group vice president for Emerald. “Through collaborative efforts and shared expertise, CEDIA Expo and the 8K Association aim to empower industry professionals to embrace the possibilities of 8K technology and accelerate future business opportunities for custom installation integrators, manufacturers, distributors and buying groups.”

“While 8K technology is not new, its full potential has yet to be fully realized due to a lack of compatible content and distribution platforms,” said Juan Reyes, director of operations for the 8K Association. “However, the production community is now aggressively embracing 8K and recognizing its transformative capabilities. By joining forces with CEDIA Expo, we can engage industry professionals and provide them the knowledge and resources they need to navigate this evolving landscape.”

To support this initiative, the 8K Association is sponsoring a special session on the CEDIA Expo Smart Stage from 11:30am to 12:00pm on Thursday, September 5, 2024, that will feature many leading content creation executives. Additionally, the 8K Association will host a series of 8K content demonstrations throughout CEDIA Expo and CIX in their booth (#C919) and distribute a new detailed white paper about the 8K experience. Further details concerning 8K at CEDIA Expo and CIX, including other related events, are expected to be announced shortly.

CEDIA Expo 2024,  co-located with Commercial Integrator Expo 2024, will take place September 4–7, 2024, at the Colorado Convention Center in Denver, CO. Individuals interested in attending CEDIA Expo can register online. Non-CEDIA members should register before June 8, 2024, to receive Innovator Rate prices for show floor and training passes. 

To learn more about CEDIA Expo, please visit cediaexpo.com. Keep up with the latest news from CEDIA Expo on Facebook, X (formerly Twitter), Instagram and YouTube.

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About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills.  And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate.  As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit: www.emeraldx.com

About 8K Association
The 8K Association (8KA) is a not-for-profit organization composed of key technology companies in the consumer and professional 8K ecosystem. The 8KA has been organized to educate, promote and evangelize on the many aspects of the 8K ecosystem from content creation and production to distribution and consumer consumption. The 8KA mission is to accelerate industry-wide adoption of 8K content, products and services. The 8KA has established a number of Work Groups to help provide information about the state of the 8K ecosystem to consumers, organizations and standards development groups. For more information about the 8K Association, please visit 8kassociation.com

Media Contact:

Morgan Lawrence, APR, Director of Communications

THE rAVe Agency

Mobile: (419) 631-8052

Email: morgan@theraveagency.com

www.theraveagency.com

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