4K Upconverted Can Look Better than Native 8K!
A reviewer at TechRadar tested Samsung’s QN900C flagship 8K TV and found that the upscaled 4K gave a better level of picture detail than native 8K content (“bursting with detail”) and with “a three-dimensional quality”.
The quality and look of content depends not only on the number of pixels, but also on the quality of those pixels. Compression can squeeze the quality out of 8K content so good and less compressed 4K could look better when up-scaled. The result is also a testament to the quality of Samsung’s upscaling technology, as the reviewer pointed out.